SEO Strategy

7 Steps to Rank #1 on Google

George FieldGeorge Field
June 29, 2025
7 Steps to Rank #1 on Google

Most people think ranking #1 on Google is all about SEO—and while that's part of the puzzle, it's far from the full picture. In 2025, you need a complete strategy that goes beyond basic optimization.

Step 1: Fix the Technical SEO That's Holding You Back

The journey to ranking #1 starts with a complete SEO audit. Tools like Ubersuggest's Site Audit identify the issues that silently kill your rankings—things like:

  • Broken pages
  • Low word count
  • Duplicate titles
  • Site speed problems

The best part? It not only shows you what to fix—it tells you in what order, based on which changes will have the biggest impact on your traffic. These issues confuse search engines, and if your site isn't crawlable, your content simply won't matter.

A prioritized roadmap = faster wins.

Step 2: Outrank Your Competitors by Studying Them

SEO is not a race against Google—it's a race against the top-ranking competitors in your niche.

When you create a project in Ubersuggest, it tracks:

  • Your rankings
  • Your backlinks
  • Your competitor's rankings and fresh content

This lets you reverse engineer what's working, spot content gaps, and capitalize on trends faster than your competition.

Step 3: Target High-Value, Low-Competition Keywords

Your content won't rank unless you go after the right keywords.

Ubersuggest helps uncover keywords with:

  • High search volume
  • Low SEO difficulty
  • High cost-per-click (CPC)

Why CPC? Because if businesses are spending money on ads for a keyword, that keyword likely drives conversions.

The sweet spot is low-difficulty, high-CPC keywords—they're easier to rank for and more likely to bring in revenue. And they're perfect opportunities for smaller businesses to win.

Step 6: Refresh Declining Content

Your old content isn't dead—it just needs love.

Use Google Search Console to find declining posts. Compare traffic year-over-year and spot the biggest drops.

Update these posts with:

  • New stats
  • Better formatting
  • Fresh insights

Google favors fresh content, which is why Wikipedia ranks so well—it's always being updated. A three-week-old article will usually outrank a three-year-old one.

Prioritize content with the biggest traffic drop and refresh regularly.

Step 7: Fix Your Site Structure

A common mistake: having multiple pages on the same topic.

This confuses Google—it doesn't know which to rank, so none of them perform well.

Instead:

  • Build a strong internal linking structure
  • Create main pillar pages
  • Link supporting articles back to the main topic
  • Avoid duplicate content across sections

Think of your site like a library. If your site is about marketing, SEO content should be a subsection—not scattered across the building. Google rewards logical topic clusters.

Final Thoughts

SEO is still one of the most powerful traffic channels—but in 2025, it requires more than just optimizing a few blog posts.

To succeed long-term:

  • Audit and structure your site
  • Track competitors
  • Target valuable keywords
  • Get backlinks
  • Build brand awareness
  • Refresh content regularly

Follow this system, and you won't just rank—you'll dominate.

George Field

George Field

Founder & CEO at Seio

George is an entrepreneur with over 12 years of experience in digital marketing and SEO. He has successfully launched multiple businesses and created high-performing SEO campaigns. As the founder of Seio, George combines his deep understanding of search algorithms with cutting-edge AI technology to help businesses dominate their markets through strategic content creation.

Related Articles

Continue reading with these related posts

The Complete Guide to AI Search Optimization: How to Rank in the Age of ChatGPT and Beyond

Discover how AI search is transforming SEO and learn the strategies you need to succeed in 2025 and beyond.

George Field
Jun 29, 2025
Read
SEO in the Age of AI: Why the Old Playbook Is Dead (And What to Do Instead)

For the past 17 years, I've helped generate hundreds of millions of visits from Google search. But for the first time ever, I'm questioning everything I know about SEO.

George Field
Jun 29, 2025
Read